As a leader in bowel cleansing and colonoscopy, we are collaborating with key patient organisations both pan-European and country-specific to increase the detection of colorectal cancer and to help improve patients’ quality of life and save lives.
Colorectal cancer is the second most common cause of cancer-related mortality in the world,1 with nearly 1.4 million new cases diagnosed worldwide and 412,000 people in Europe.2,3
Unfortunately, poor diets and sedentary lifestyles are contributing to a resurgence of this deadly disease – young adults are now 4 times more likely to develop the disease than in 1970s.4
1 Ferlay J, Steliarova-Foucher E, Lortet-Tieulent J et al. Cancer incidence and mortality patterns in Europe:
Estimates for 40 countries in 2012. Eur J Cancer 2013;49:1374-1403
2 Colorectal Cancer Statistics, World Cancer Research Fund International, http://www.wcrf.org/int/cancer-facts-
figures/ data-specific- cancers/colorectal-cancer- statistics [Accessed 3 March 2016].
3 Zavoral M et al. Colorectal cancer screening in Europe. World J Gastroenterol 2009;15(47):5907-5915.
4 R. Siegel et al.Colorectal Cancer Incidence Patterns in the United States, 1974–2013. J Natl Cancer Inst (2017)
109 (8): djw322.